Return the mug
Mugcircle mug cloud
Coffee-to-go reusable system
The reasons for reusable
Let's do it a bit soberly and entrepreneurially. A "place setting" disposable-to-go cup with lid costs about 10 cents. In Germany, 320.000 disposable cups are consumed per hour while enjoying coffee on the go. Life on average about ten minutes. This short bet causes costs of 32.000,00 Euro. Hourly. Every day we are already at 768.000,00 Euro. And at the end of the year, someone with disposable cups over 280 has earned millions of euros. Nothing of the material can be reused, everything ends up in the trash. The bill pays the environment and ultimately our society.
Per day over 750.000, - € are simply thrown away!
It is time,
to change that!
Especially a B2B fair is the right place for it. Here, decision makers and multipliers meet each other. People who have a responsible job in dealing with customers and employees every day. People who come up with something new every day and who also have a decisive influence on the product range in the market.
The Promotional Product Service Institute (PSI) with its 6.000 members has recognized the signs of the times and has been striving for years to new standards of sustainability to introduce in the promotional products industry, for example with the PSI Sustainability Award, Now, at the annual PSI fair, there will be an extensive event Reusable system for coffee-to-go cups introduced. "We at PSI We want to go a step further and to our visitors throughout the fair - in every hall! - a café with excellent and free Fairtrade coffee to offer. Exclusively with reusable cups, The Coffee2Go cup from our long-time café partner Mahlwerck Porzellan has proven itself at the trade fair. Mahlwerck has developed his ideas for reusable systems very well in recent years. Since it is obvious to stride together to other deeds! Michael Freter, Managing Director of PSI, explains the way to a joint project.
Tobias Köckert, owner of Mahlwerck Porzellan, adds: "At the last PSI, we served portions of coffee over 3.600. In only one hall. Several cafés require much more effort. Nevertheless, we were immediately inspired by the idea! Because here is the possibility, our concept of a reusable system for cities and towns as a pilot project to install. We show that a professional reusable solution for coffee cups absolutely possible in Germany! "
Mugcircle, the name of the reusable cup system, is based on the Mahlwerck Coffee2Go. This mug of porcelain lasts almost forever, is robust and completely tasteless, The specially developed lid gives a pleasant drinking experience and is already proven millions of times, The branded, scratch-resistant print enables durable, dishwasher-suitable labeling and design.
The system at a glance
In each of the four fair cafes visitors can pick up a free coffee. 5,00 Euro deposit is required for the cup (less than its production costs). The Issue of the mug is from a Software registered, The return is also possible at these four cafes. Here you get too the pledge back, In addition, at the entrances and exits of the fair are known from beverage markets Reverse vending machines Installed. They were created by Tomra, the Norwegian world leader in this industry, specially adapted to the Mahlwerck Coffee2Go. When returning the machine at the fair, however, something special was integrated: you get in this particular case, the pledge is not back! Rather, the users donate directly to UNICEF! One more opportunity to do good!
All Return points communicate online with the Mugcircle software. Once enough used cups have been returned, the software releases one pick up order out. By muscle power, the cups are then brought to the central scullery, where they are cleaned to the highest standards of hygiene. Fresh cups are then automatically delivered to the cafes when the software reports a low local inventory.
The scalable reusable system
Mugcircle, that can be recognized immediately, works not just at a fair. It can be easily on communities, big cities or even with the big mobility companies apply throughout Germany. Finally it became just for that developed. The political will in some places, unfortunately, not yet fully visible. But the feedback from many individual market participants is excellent. Consumers are ready, even demanding. Entrepreneurs, bakeries, cafes see the need and can take over the system at no extra cost compared to disposable products. It creates jobs and enormous, and saved a great deal of waste and resources!
Finally over with the daily To-Bo-cup-madness!
Mugcircle is the ideal solution. Tobias Köckert never tires of advocating this sustainable way: "We have to finally get going! Reuse is the most neutral way to enjoy on the go. If only on a small scale: every step is a good start to avoiding waste! "
The Mahlwerck 2go cup at a glance (
Whitepaper: All about Mugcircle, the reusable system for coffee to go cups
on four sides.
Mugcircle-by-Mahlwerck White Paper
Click here for the video
"The Coffee to Go Reusable Mugcircle System in Live!"