Raise your cups
We are celebrating 30 years
Life itself writes the best stories, they say. Of course, it can`t go without saying that the Mahlwerck success story is one of these really good stories for us. In the beginning Mahlwerck was a captivating idea, a dream, a belief. As children of the East, starting their own business in the free market economy - it felt like a huge adventure. We were young, ready to take risks - and we had "crossed over" before the fall of the Wall to give ourselves this opportunity. Then we had this kiln in the bathroom and suddenly the first order ... Mahlwerck was born!
“At that time we had no idea what wonderful adventure was waiting for us on the other side of the wall. It's been going on for 30 years now. "
Well, now it's the year 2021 and Mahlwerck has become the success story of our lives. With Sustainable and climate-neutral promotional items we are not only on the cutting edge, but also pioneers in the careful use of nature. That shows, for example the ban on single-use plastic, which comes into effect this summer. When the throwaway to-go cup has had its day, the Mahlwerck Coffee2Go cup made of durable porcelain will be 13 (!) Years old. But first back to the beginning ...
Because everything started when Heike had her painting materials sent to her from the former GDR and made her first designs for cups and mugs. In the bathroom we were experimenting with our own kiln. Heike created a proposal for the collecting cup from Feinkost Käfer, which appears annually for the Oktoberfest.
We, Heike Hampel-Rudolph and Tobias Köckert, found a company together and to pay homage to an old tradition by naming it after: this has been the case since the time when the first porcelain manufacturers like the one in Meißen emerged in the XNUMXth century the tool for painting porcelain "Mahlwerck" it is called.
STEPHANSKIRCHEN BECOMES OUR FIRST HOME
The printed mug business is doing well. Soon we will move into an office and production facility in Stephanskirchen. The number of employees quickly increased to ten people. The location has to be expanded and rebuilt several times.
MAHLWERCK GOES EAST:
PRODUCTION IN TEPLICE
The Production is relocated to Teplice, a traditional porcelain region in the Czech Republic. Twelve colleagues are already working there at the beginning of 2006. The management and administration of the entire operation will initially remain in Stephanskirchen.
MELANGE OF OLD AND NEW: KOLBERMOOR
The former spinning mill site in Kolbermoor will be the new home of Mahlwerck Porzellan GmbH. Thanks to their sensitive renovation, the rooms in this building, that is more than 100 years old, form an ideal combination of tradition and modernity and at the same time represent the Mahlwerck spirit perfectly: influenced by the beginnings of the porcelain manufacture, carried by the spirit of innovation and the latest technology.
A STAR IS BORN: 2GO
The starting shot for a unique success story: the first Coffee2Go mug made of porcelain sees the light of day. Multiple award-winning, it is developing into a bestseller. In addition to the high quality of the material, the taste neutrality and the stylish appearance, its excellent ecological balance causes a stir. It is the starting point for a completely new genre of porcelain cups and mugs. Already in 2009 we expand the family with Coffee2Go Mini, Espresso2Go and Thermo2Go.
A NEW STAR IS BORN: SANCK2GO
2Go is becoming more and more popular. Our Snack bowl with lid is environmentally friendly, stable and innovative. The modern image carrier from Mahlwerck quickly makes a name for itself. With the brand [ding] Award, the Kitchen Innovation of the Year®, the First Choice Award and the nomination for the German Design Award, Snack2Go has received many honors.
MOVING TO THE CZECH REPUBLIC
The production facility in Teplice is becoming too small. That is why we are moving into our own company premises in the Czech Republic, which is completely optimized for the work process. Thanks to the new premises and now with 80 colleagues, Mahlwerck now offers the largest engraving capacity in the industry.
QUEEN OF THE CUPS: POLY
This unmistakable and elegant fancy cup is not like any other for Mahlwerck's innovative spirit. It was developed by our designer Kathrin Flemming. The poly cup followed a year later.
AHEAD OF ITS TIME:
When others have big plans, Mahlwerck has already implemented them. The EU wants to achieve 2050% CO0 emissions by 2 - we have been working 2018% climate neutral since 100. After developing the 2Go family, this was the next logical step for us.
Mahlwerck has developed tremendously as a company and as a brand. We take into account the new categories and products, the growth and the demand to continue to do pioneering work with a comprehensive re-branding with a unique world of colors and shapes.
Filter coffee is back in fashion, we are giving the method of preparation the right style. The Mahlwerck coffee filter made of porcelain is chic and can be individually printed and engraved. It was developed by Kathrin Flemming.
THE NEXT 30 YEARS
At Mahlwerck, innovation is no coincidence, but part of the DNA. That is why there will also be groundbreaking innovations from our company in 2021. By Augmented Reality turns a Mahlwerck cup into a projection surface for content of any kind. In addition, from 2021 Bernd Lietke will support the management. One thing is certain: it won't be boring! We look forward to the next 30 years.
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